I'm sure everyone has heard the word "abracadabra" at least once in their life. Magicians always use it as a magic word that makes things happen... magic. The first appearances of

Case Study

Internet Marketing

Do you prefer to become rich or be the king?

Today I start by thanking Jon Hasselman for this report: it was an illuminating reading Jon! Perhaps you know Noam Wasserman's book titled "Founders Dilemmas" and, if you don't know it,

by Gabriel

Case Study

Internet Marketing

A marketing trick that nobody knows

Every time I talk about it with someone, it's always a drama. No one knew it could be done. No one knows how to do it. However, the results are

by Gabriel

Internet Marketing

News

The sprightly old man who understood all of life

I only discovered today, but the news was last year, that in Taiwan a rather awake pensioner had the inventiveness and determination to readjust a bicycle on his own in

by Gabriel

Internet Marketing

News

How to sell… salami!

As you will know if you have been following me for some time, I live in the mountains, in a village about 1000 meters above sea level. But I was

by Gabriel

Internet Marketing

News

What the Nutella inventor taught us

As you already know if you've been following me for a while, I'm Italian. As you can guess from the proliferation of the tricolor if you have come here by

by Gabriel

Internet Marketing

News

What our children won’t do

If you have babies or if you plan to have children soon, you can be sure that they will do a job that does not exist today. There are governments

by Gabriel

Internet Marketing

News

What really is the Ouija board and why should it interest us as a marketer.

Special topic today. Sometimes I discuss animatedly with a friend of mine, Hugo, who is a big fan of horror movies (poor Hugo!!). He saw them practically everyone and he

by Gabriel

Internet Marketing

News

Coffee and puncture

For today's article I have to thank Lysistrata for reporting because it is really something that has put me in a bit of a concern. I therefore want to share

by Gabriel

Internet Marketing

News

Stay ahead of your competitors, don’t just chase them.

Today I came across a news story that as a marketer and sports car enthusiast intrigued me a lot: Porsche decided to "overtake" its competitors using a new user experience,

by Gabriel

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