I only discovered today, but the news was last year, that in Taiwan a rather awake pensioner had the inventiveness and determination to readjust a bicycle on his own in...

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How to sell… salami!

As you will know if you have been following me for some time, I live in the mountains, in a village about 1000 meters above sea level. But I was recently in Turin, the...

by Gabriel

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What the Nutella inventor taught us

As you already know if you’ve been following me for a while, I’m Italian. As you can guess from the proliferation of the tricolor if you have come here by...

by Gabriel

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What our children won’t do

If you have babies or if you plan to have children soon, you can be sure that they will do a job that does not exist today. There are governments that commission scientific...

by Gabriel

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What really is the Ouija board and why should it interest us as a marketer.

Special topic today. Sometimes I discuss animatedly with a friend of mine, Hugo, who is a big fan of horror movies (poor Hugo!!). He saw them practically everyone and he...

by Gabriel

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Coffee and puncture

For today’s article I have to thank Lysistrata for reporting because it is really something that has put me in a bit of a concern. I therefore want to share this curious...

by Gabriel

Internet Marketing

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Stay ahead of your competitors, don’t just chase them.

Today I came across a news story that as a marketer and sports car enthusiast intrigued me a lot: Porsche decided to “overtake” its competitors using a new user...

by Gabriel

Internet Marketing

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Here is the difference between tools and assets

Almost three months ago, on March 13th, Facebook, Instagram and Whatsapp unexpectedly had a total block of their functions. I would say it’s time to take stock of the...

by Gabriel

Internet Marketing

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The thief and the businessman

Today I read a news of a story that took place few weeks ago that made me think about how our society is going to total destruction. But the fact gave me a hint to get...

by Gabriel

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